Astra Vernici opens a new distribution center in Brampton (Greater Toronto Area), Canada

ASTRA COATINGS CANADA, 100% owned by ASTRA VERNICI Srl., will be responsible for the distribution of varnish products manufactured by the dynamic Italian company on the Canadian territory.

We spoke a few months ago, in our analysis, about the importance of export. How digitization, global supply chains and the development of new technologies have fostered an unprecedented exchange of information and knowledge. Thus increasing the benefits of exporting Made in Italy.

Our resourcefulness and desire to do business, combined with an obvious business opportunity, led us to open a new overseas office in Canada.

ASTRA VERNICI Srl was already present in Canada since the early 2000s through agreements with local companies, the novelty is that to operate will be a direct and dedicated structure able to offer the real Made in Italy with a local service and capillary.
The second step of the project, expected after a period of consolidation, will be on-site manufacturing. Also because, thanks to direct experience on the local market, has been specially developed in the Italian laboratories of ASTRA VERNICI an interesting technology for the wintering of furniture and interior furnishings very consolidated throughout North America called “conversion varnish” or “post-cat”.

Conversion varnishes

The main characteristics of these two solvent-based products are:

– Speed of drying (the white background can be sanded after 1 hour. environment)

– High solid content

– Pot-life longer than 24 hours

– White pigmented version does not yellow

– Scratch hardness and mar resistance better than the traditional PUR

– Chemical resistance equal to PUR

– Absence of isocyanates

– Virtually absence of free formaldehyde (< 0,05%)

The particularity of this new series of ASTRA VERNICI products, always attentive to the environment, is the very low emission (practically zero) of formaldehyde.
Along with this new family of products, which could also have an interesting outlet in other markets, will not miss all the products of the wide range of ASTRA VERNICI, from traditional polyurtane paints, polyester, UV and, above all, water-based paints.

The project liked so much that soon it is expected the entry into the social structure of local investors and Italian staff who will add to the dynamism of the Italian team because the demand for Made in Italy products is so high that it is necessary the entry of additional human capital.